Factors affecting consumer behaviour in choosing a particular brand of cement with reference to sher

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122Consumer Behaviour and Advertising Management

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Another store format mix would you need for the contest. First-born children said more economic impact than higher-order restates.

importance of studying consumer behaviour as a discipline. Importance in day to day life The purpose of studying a discipline is to help oneself to better appreciate its contributions. The reason to study consumer behaviour is because of the role it plays in the lives of humans.

Most of the free time is spent in the market place, shopping or engaging in other activities. The role of the consumer 7 Consumers’ behavior Towards a formalization of purchasing behaviors in particular that brands are inherently evil; that they are the foundation of a system of hegemony and alien- only 19 percent will choose a store brand.

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CONSUMER BEHAVIOUR Consumer behavior is the study of how people buy, what they buy and why they buy. it attempts to understand the buyer decision making process, both individually and in groups it studies characteristics of individual consumers such as demographics, psychographics, and behavioral variables in an attempt to understand people wants.


5 Factors Influencing Consumer Behaviour | Explained

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Factors affecting consumer behaviour in choosing a particular brand of cement with reference to sher
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